Business case-leverans resultat och nytta
Följ de här fem enkla stegen för att skriva ett business case. Lär dig hur man presenterar ett projekt och förklarar hur initiativet kommer att tillföra värde till företaget. A business plan is a straightforward document. But what is a business case and why do you need one if a business plan outlines everything else? A business case takes a closer look at a specific problem and how you can solve it.
The article provides a step-by-step guide on how to write a successful business case, including a checklist for identifying problems, researching solutions, and presenting to stakeholders. The key to a business case is the change it creates in your business. Developing a business case starts with identifying a problem that needs a permanent solution.
How to Write a Business Case (With Example & Template)
A complete business case addresses how a company can alter its strategy to fix that problem. Front-to-back, a business case is a complete story. It has a beginning, a middle, and an end. It typically looks like this:. The problem for many companies is that they can turn a blind eye to challenges that are right in front of their faces. This is even the case when the company has a compelling product to sell. Consider the example of Febreze.
His wife noticed that his clothes no longer smelled like cigarettes, which was a frequent complaint. However, their approach was wrong. They initially marketed Febreze as a way to eliminate embarrassing smells. Predictably, the product flopped. They had a potential business case on their hands: a highly marketable product proved difficult to market. What was going wrong? Working on the business case from beginning to end provided the answer.
Instead, they learned to use a different business case for Febreze: it was a cleaning product now, a way to make the house smell nice when the floors are vacuumed and the counters are wiped clean. They gave it its own pleasant smell and fashioned it into a cleaning product. And because it worked so well, so did the campaign. We need to switch to a new supplier to restore the viability of the Super Widget. When writing your own business case, the above example is a good guide to follow as you get started with the basics.
business case
It might come down to a lack of good communication. The key challenge, notes Duarte, is taking abstract business concepts like lagging numbers and turning them into an immediately recognizable problem. After all, if a company already had perfect awareness that it was making a mistake, it likely would find a way to stop the error in its tracks. And change can be difficult. The tips and examples above give you some nice remedies for creating a business case without the typical problems.
Essentially, it all comes down to how well your business case can persuade the decision-makers. And not every sale is a matter of precise logic. The art of a good business case is the art of persuasion. Keep these specific points in mind as you craft one of your own:. Make sure you include the following elements in your business case checklist and, of course, your business case itself :. With every business case, specificity is key.
To make your business case more compelling, always look for the specific details that tie your story together. A business case template is a document that outlines the key elements of a business case in a structured format. By using a standardized template, companies can ensure that all relevant information is captured and shared in a clear and consistent manner. Depending on the size of your business and the scope of your project, your business case template can be as detailed or as simple as you like.
For a smaller project, you can use a one-pager to get started, detailing the main points of your project, which include:. The requirements management pre-built template can help you document and track project requirements in a structured manner. By using this template, you can ensure that all necessary requirements are identified and that potential issues are addressed early in the project planning process.